數據指標——ROAS 和ROI
ROAS, Return on
ROI, Return on
具體來說:
ROI =(
其中:
- 成本投入=產品成本+廣告費+稅費+運費+人工+其他雜項
- 總收入-成本投入=利潤
ROAS =
二者在
比如:Facebook廣告投放(後台可以直接看到ROAS值)。
ROAS, Return on
ROI, Return on
具體來說:
ROI =(
其中:
ROAS =
二者在
比如:Facebook廣告投放(後台可以直接看到ROAS值)。
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