中文ToB行銷真的需要ABM(目標客戶行銷)嗎?
ABM,即 Account-based Marketing(目標客戶行銷),是近年來興起的新型行銷模式,它與傳統的漏鬥型行銷模式相反,是以大客戶為目標導向,併為其提供定製化內容以觸達高價值客戶的行銷模式,那麼,起源於國外的ABM…
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